{"id":115848,"date":"2025-10-29T16:35:48","date_gmt":"2025-10-29T15:35:48","guid":{"rendered":"https:\/\/phrase.com\/?page_id=115848"},"modified":"2025-11-27T17:18:55","modified_gmt":"2025-11-27T16:18:55","slug":"marketing-content-and-campaign-localization","status":"publish","type":"page","link":"https:\/\/phrase.com\/solutions\/marketing-content-and-campaign-localization\/","title":{"rendered":"Marketing content &amp; campaign localization"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-7aa792b35d43050f6a3252517dd39c80 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-purple.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b0ba78b1 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/solutions\/\">Solutions by use case<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Marketing content &amp; campaign localization<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-marketing-content-amp-campaign-localization\" style=\"font-style:normal;font-weight:400\">Marketing content &amp; campaign localization<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Phrase simplifies localization across all campaign assets, content and media<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-trusted-by-3-600-localization-teams-worldwide\">Trusted by 3,600+ localization teams worldwide<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-why-content-localization-is-challenging-for-global-teams\">Why content localization is challenging for global teams<\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing.jpg\" alt=\"\" class=\"wp-image-115859\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing.jpg 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-768x460.jpg 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-large-font-size\">Multilingual marketing campaigns deliver better engagement, but localizing content at speed and scale introduces real challenges:<\/p>\n\n\n\n<p><strong>Slow campaign delivery<\/strong><br>Disconnected tools and manual workflows make it difficult to launch campaigns across regions on time.<\/p>\n\n\n\n<p><strong>Message mismatch<\/strong><br>Without shared assets, tone guidelines, and room for cultural adaptation, content can feel off-brand or fall flat in local markets.<\/p>\n\n\n\n<p><strong>Limited scalability<\/strong><br>High costs and manual effort restrict how much content teams can localize, slowing growth in new markets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-transparent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-h-ow-can-phrase-support-the-launch-of-multilingual-marketing-campaigns-and-accelerate-content-translation\">H<strong><strong>ow can Phrase support the launch of multilingual marketing campaigns and accelerate content translation?<\/strong><\/strong><\/h2>\n<\/div>\n\n\n<div class=\"tabs icon-position-top overflow-arrows alignfull is-style-shadow wp-block-wearerequired-tabs\"><div class=\"wp-block-wearerequired-tabs__tablist tablist\" role=\"tablist\"><button type=\"button\" class=\"scroll-arrow scroll-left-arrow\" aria-label=\"Scroll left\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M15.28 5.22a.75.75 0 0 1 0 1.06L9.56 12l5.72 5.72a.749.749 0 0 1-.326 1.275.749.749 0 0 1-.734-.215l-6.25-6.25a.75.75 0 0 1 0-1.06l6.25-6.25a.75.75 0 0 1 1.06 0Z\"><\/path><\/svg><\/button><button class=\"wp-block-wearerequired-tabs__tab tab is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" id=\"tab-button-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/technical.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">50+ integrations<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" id=\"tab-button-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/file.svg\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Centralized translation<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" id=\"tab-button-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/translater.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">AI enhanced translation quality<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" id=\"tab-button-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/people-icon.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Personalized messaging<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" id=\"tab-button-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/media.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Multimedia localization<\/span><\/button><button type=\"button\" class=\"scroll-arrow scroll-right-arrow\" aria-label=\"Scroll right\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M8.72 18.78a.75.75 0 0 1 0-1.06L14.44 12 8.72 6.28a.751.751 0 0 1 .018-1.042.751.751 0 0 1 1.042-.018l6.25 6.25a.75.75 0 0 1 0 1.06l-6.25 6.25a.75.75 0 0 1-1.06 0Z\"><\/path><\/svg><\/button><\/div> <div class=\"wp-block-wearerequired-tabs__tabpanels tabpanels\">\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-visible is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" data-tab-title=\"50+ integrations\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong>50+ integrations<\/strong><\/strong><\/p>\n\n\n\n<p>Connect Phrase directly to your CMS or code repository to eliminate copy-paste errors and manual handoffs. Whether you&#8217;re working with WordPress, Contentful, Optimizely, AEM, Sitecore, or static files, Phrase integrates smoothly into your web stack.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover our marketing integrations<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image aligncenter size-full no-padding is-style-rounded is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations.jpg\" alt=\"Marketing integrations\" class=\"wp-image-115867\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" data-tab-title=\"Centralized translation\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>Centralized translation assets<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"border-style:none;border-width:0px;border-radius:0px\">Maintain consistency across languages with shared translation memories, term <br>bases, and AI-powered editing, ensuring every asset reflects your brand voice.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/tms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centralize translation assets<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets.jpg\" alt=\"\" class=\"wp-image-115875\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" data-tab-title=\"AI enhanced translation quality\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>Enhanced machine translation quality<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Get the best possible output from machine translation with Phrase&#8217;s AI translation agent. It translates in your brand\u2019s tone of voice and using your terminology. Then <br>it applies AI-powered fixes to improve fluency and reduce the need for human <br>review.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Improve translation quality with AI<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3.jpg\" alt=\"\" class=\"wp-image-115881\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" data-tab-title=\"Personalized messaging\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong>Personalized multilingual messaging<\/strong><\/p>\n\n\n\n<p>Adapt translated content for multiple audiences. Personalize the tone and style <br>based on parameters like region, age, or gender. Phrase&#8217;s Auto Adapt capability <br>helps marketers deliver culturally relevant messages at scale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/phrase-quality-technologies\/auto-adapt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalize translations with Auto Adapt<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale.jpg\" alt=\"\" class=\"wp-image-115888\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" data-tab-title=\"Multimedia localization\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>AI for audio and video localization<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Use Phrase Studio to create multilingual voiceovers, subtitles, and AI-generated summaries or social media posts. Ideal for campaigns that rely on storytelling <br>across different formats and languages.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/phrase-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Phrase Studio<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets.jpg\" alt=\"\" class=\"wp-image-115894\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-watch-a-short-demo-of-the-phrase-platform\">Watch a short demo of the Phrase platform<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!--presto-player:video_id=72--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" 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data-src=\"https:\/\/www.youtube.com\/embed\/PefuAEDNyXM?iv_load_policy=3&amp;modestbranding=1&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n    <\/div>\n\n    <\/presto-player>\n<\/figure>\t\t<script>\n\t\t\tvar player = document.querySelector('presto-player#presto-player-1');\n\t\t\tplayer.video_id = 72;\n\t\t\t\t\t\t\t\t\t\t\t\tplayer.preset = {\"id\":6,\"name\":\"Phrase 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wp-container-core-columns-is-layout-2626a488 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-7f2366fd2e3488e5450d84318e5f0fa1\">30-50%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>faster campaign launches<\/strong><br><strong><br><\/strong>Enabled by enhanced AI content handling and automated approval workflows.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-7109bb87bf7c791aba5628eaa52d044f\">20-35%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>more campaigns shipped<\/strong><br><strong><br><\/strong>Thanks to faster execution and localization running in parallel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-8d4b6ac12e5c249072ec3841b925d21b\">40-60%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>shorter approval cycles<\/strong><br><strong><br><\/strong>With brand and legal checks built into the localization workflow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-what-our-customers-say\"><strong>What our customers say<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-4ad12a72 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-1012x1024.jpg\" alt=\"\" class=\"wp-image-115901\" style=\"width:517px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-1012x1024.jpg 1012w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-296x300.jpg 296w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-768x777.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study.jpg 1136w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-d8951358 wp-block-column-is-layout-flow\" style=\"padding-right:71px;padding-left:60px\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-92019ba4 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--10)\">\n<p>A leading electronics manufacturer needed to scale localized product launches and promotions across 15 markets at once. Processes spread across vendors, spreadsheets, and local teams delayed launches and caused brand inconsistencies.&nbsp;<\/p>\n\n\n\n<p>With Phrase, they centralized marketing localization, connecting content pipelines to the Phrase platform and syncing with their CMS and marketing automation tools. Local reviewers used built-in QA to ensure tone and terminology consistency, <strong>cutting time-to-launch by 40%<\/strong> and improving campaign quality.<\/p>\n\n\n\n<p><br><strong>\u201cWith Phrase, we\u2019re finally launching on time without sacrificing local nuance. It\u2019s the engine behind our global go-to-market success.\u201d<\/strong><br><strong>&#8211; Head of Product<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-4ad12a72 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-d8951358 wp-block-column-is-layout-flow\" style=\"padding-right:71px;padding-left:60px\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-92019ba4 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--10)\">\n<p>A global snack and beverage company wanted to tailor seasonal campaigns to local tastes, humor, and slang.&nbsp;<\/p>\n\n\n\n<p>Previously, each market localized content independently, causing inconsistent messaging and costly delays.&nbsp;With Phrase, the central marketing team developed core concepts and localized them for each market with unique taglines, visuals, and tone. The streamlined process improved creative quality and <strong>lifted engagement by 32%<\/strong> in LATAM and 26% in Southeast Asia.<\/p>\n\n\n\n<p><br><strong><strong>\u201cPhrase helped us land the right message in every region\u2013and fast. One global platform, endless local resonance.\u201d<\/strong><\/strong><br><strong>&#8211; VP, Marketing<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-1012x1024.jpg\" alt=\"\" class=\"wp-image-115907\" style=\"width:517px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-1012x1024.jpg 1012w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-296x300.jpg 296w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-768x777.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study.jpg 1136w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-color has-blue-background-color has-text-color has-background has-link-color wp-elements-a9950f04f3e7f6afb4bf4554be3e7ae7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-e3a2f607 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--120);padding-left:var(--wp--preset--spacing--120)\">\n<p class=\"has-text-align-center has-larger-font-size\">\u201cThe go-to, end-to-end localization solution that offers\u2014at scale\u2014unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center has-yellow-color has-text-color has-link-color has-large-font-size wp-elements-b9104b9d393cb6145b2a171193fcb35f\" style=\"font-style:normal;font-weight:700\">The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-image-grid is-layout-flex wp-container-core-columns-is-layout-a4ccfc99 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"1000\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-23.png\" alt=\"\" class=\"wp-image-130171\" style=\"width:66px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-23.png 869w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-23-261x300.png 261w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-23-768x884.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><figcaption class=\"wp-element-caption\">G2 Satisfaction Scoring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"1000\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-24.png\" alt=\"\" class=\"wp-image-130170\" style=\"width:66px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-24.png 869w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-24-261x300.png 261w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-24-768x884.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><figcaption class=\"wp-element-caption\">G2 Satisfaction Scoring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/04\/Nimdzi-logo.svg\" alt=\"\" class=\"wp-image-81354\" style=\"width:85px;height:auto\"\/><figcaption class=\"wp-element-caption\">Nimdzi New Visionary <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"78\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Group-39909.svg\" alt=\"\" class=\"wp-image-75728\"\/><figcaption class=\"wp-element-caption\">9.1\/10 User Rating<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"78\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Group-39910.svg\" alt=\"\" class=\"wp-image-75734\"\/><figcaption class=\"wp-element-caption\">4.5\/5 User Rating<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color has-large-font-size wp-elements-739070b5c565c3a879ef00a34945c4a3\"><strong>FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-here-to-field-your-questions-about-localizing-marketing-content\">Here to field your questions about localizing marketing content<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide is-style-default\">\n<div id=\"acc-what-types-of-marketing-content-can-i-localize-with-phrase\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">What types of marketing content can I localize with Phrase?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>You can localize a wide range of marketing materials, including email campaigns, landing pages, social media assets, PDFs, promotional banners and video content. Phrase supports both text-based and design-integrated workflows.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-does-phrase-integrate-with-our-cms-or-marketing-tools\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Does Phrase integrate with our CMS or marketing tools?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Yes. Phrase connects with leading CMS platforms like WordPress and Contentful, as well as marketing automation tools like HubSpot and Marketo. This enables automated content handoff, reducing manual work. Custom MT engines are trained on data from specific domains. The result is a more accurate MT output for that kind of content, e.g. legal, or medial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-how-does-phrase-help-with-brand-consistency-across-languages\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">How does Phrase help with brand consistency across languages?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Phrase uses Translation Memories, Term Bases, and style guides to maintain consistent messaging. Our AI-based tools also help refine tone, style, and terminology across campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-can-i-personalize-marketing-content-by-region-or-audience\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Can I personalize marketing content by region or audience?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Yes. With features like Auto Adapt, you can tailor translations based on parameters like location, age, or gender, ensuring your multilingual marketing campaigns are both culturally relevant and audience-specific.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-how-do-regional-teams-or-stakeholders-review-localized-content\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">How do regional teams or stakeholders review localized content?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Phrase provides visual previews of localized emails, web pages, video content and more. Reviewers can leave feedback directly in context, speeding up approval workflows and reducing back-and-forth.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-is-phrase-suitable-for-fast-moving-campaign-cycles\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Is Phrase suitable for fast-moving campaign cycles?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Absolutely. Phrase enables continuous localization, meaning you can localize content in parallel with campaign creation; perfect for agile marketing teams working on frequent launches.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-whats-the-difference-between-translating-and-localizing-marketing-content\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">What\u2019s the difference between translating and localizing marketing content?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Translation focuses on converting text from one language to another. Localization goes further by adapting tone, style, imagery, and messaging to resonate with local audiences\u2014critical for effective marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"alignwide alignwide wp-block-phrase-com-suggested-reading\"><div class=\"glide wp-block-phrase-com-suggested-reading__slider\"><div class=\"wp-block-phrase-com-suggested-reading__header\"><h2 class=\"wp-block-heading has-huge-font-size\">Read more about marketing content localization<\/h2><div class=\"wp-block-phrase-com-suggested-reading__controls\" data-glide-el=\"controls\"><button type=\"button\" class=\"glide__arrow wp-block-phrase-com-suggested-reading__prev-slide\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"glide__arrow wp-block-phrase-com-suggested-reading__next-slide\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\n<div class=\"wp-block-phrase-com-suggested-reading-item glide__slide wp-block-phrase-com-suggested-reading-post\"><div class=\"wp-block-phrase-com-suggested-reading-item__inner\"><div class=\"wp-block-phrase-com-suggested-reading-item__header\"><figure class=\"wp-block-phrase-com-suggested-reading-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/international-audience.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-phrase-com-suggested-reading-item__type is-post\">Blog post<\/p><\/div><div class=\"wp-block-phrase-com-suggested-reading-item__content\"><h3>Marketing Localization: A Guide to Connecting with International Audiences<\/h3><p>Find out how integrating localization into your global marketing strategy can lead to more successful campaigns and give you a competitive edge in local markets.<\/p><div class=\"wp-block-button is-style-plain wp-block-phrase-com-suggested-reading-item__link\"><a href=\"https:\/\/phrase.com\/blog\/posts\/optimize-marketing-localization-process\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-phrase-com-suggested-reading-item glide__slide wp-block-phrase-com-suggested-reading-post\"><div class=\"wp-block-phrase-com-suggested-reading-item__inner\"><div class=\"wp-block-phrase-com-suggested-reading-item__header\"><figure class=\"wp-block-phrase-com-suggested-reading-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-quest.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-phrase-com-suggested-reading-item__type is-post\">Blog post<\/p><\/div><div class=\"wp-block-phrase-com-suggested-reading-item__content\"><h3>Quest for Quality: Exploring Machine Translation Customization<\/h3><p>Machine translation customization empowers businesses for global success with fast and higher-quality translations. Learn what makes it effective\u2014and how to make it your own.<\/p><div class=\"wp-block-button is-style-plain wp-block-phrase-com-suggested-reading-item__link\"><a href=\"https:\/\/phrase.com\/blog\/posts\/machine-translation-customization\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-phrase-com-suggested-reading-item glide__slide wp-block-phrase-com-suggested-reading-post\"><div class=\"wp-block-phrase-com-suggested-reading-item__inner\"><div class=\"wp-block-phrase-com-suggested-reading-item__header\"><figure class=\"wp-block-phrase-com-suggested-reading-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/DeepL-Phrase.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-phrase-com-suggested-reading-item__type is-post\">Blog post<\/p><\/div><div class=\"wp-block-phrase-com-suggested-reading-item__content\"><h3>From MT to market: How Phrase supercharges DeepL with quality, automation, and AI<\/h3><p>See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities\u2014from automation to AI review\u2014that help teams scale MT&hellip;<\/p><div class=\"wp-block-button is-style-plain wp-block-phrase-com-suggested-reading-item__link\"><a href=\"https:\/\/phrase.com\/blog\/posts\/phrase-deepl-machine-translation-at-scale\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-phrase-com-suggested-reading-item glide__slide wp-block-phrase-com-suggested-reading-post\"><div class=\"wp-block-phrase-com-suggested-reading-item__inner\"><div class=\"wp-block-phrase-com-suggested-reading-item__header\"><figure class=\"wp-block-phrase-com-suggested-reading-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-phrase-com-suggested-reading-item__type is-post\">Blog post<\/p><\/div><div class=\"wp-block-phrase-com-suggested-reading-item__content\"><h3>Machine Translation Explained: Types, Use Cases, and Best Practices<\/h3><p>More and more businesses leverage machine translation to expand their global footprint more quickly. Learn how you can also make the most of this increasingly useful technology.<\/p><div class=\"wp-block-button is-style-plain wp-block-phrase-com-suggested-reading-item__link\"><a href=\"https:\/\/phrase.com\/blog\/posts\/machine-translation\/\" class=\"wp-block-button__link wp-element-button\">Read more<\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ce94c4b5 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/\">Explore the resource hub<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-cf4873eeaedc5398a49428c1880131b1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-launch-brand-consistent-campaigns-in-every-market\">Launch brand-consistent campaigns in every market<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Reach a wider audience and build deeper connections today.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">See pricing<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing content &amp; campaign localization Phrase simplifies localization across all campaign assets, content and media Trusted by 3,600+ localization teams worldwide Why content localization is challenging for global teams Multilingual marketing campaigns deliver better engagement, but localizing content at speed and scale introduces real challenges: Slow campaign deliveryDisconnected tools and manual workflows make it difficult [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":115859,"parent":2021,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-115848","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/115848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=115848"}],"version-history":[{"count":59,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/115848\/revisions"}],"predecessor-version":[{"id":129502,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/115848\/revisions\/129502"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/2021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/115859"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=115848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}