{"id":130978,"date":"2025-12-19T09:50:12","date_gmt":"2025-12-19T08:50:12","guid":{"rendered":"https:\/\/phrase.com\/?post_type=webinar&#038;p=130978"},"modified":"2026-01-09T10:16:14","modified_gmt":"2026-01-09T09:16:14","slug":"redefine-localization","status":"publish","type":"webinar","link":"https:\/\/phrase.com\/resources\/webinars\/redefine-localization\/","title":{"rendered":"How are localization leaders redefining roles to win in 2026?"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-default has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"border-radius:28px\">\n<div class=\"wp-block-column has-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\">\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Join Phrase for a conversation with Notion and SurveyMonkey, two leading global brands that have intentionally reframed their localization roles, alongside Kevin O\u2019Donnell, Global Growth Advisor. <br><br>The panel will share why these teams moved beyond \u201clocalization,\u201d what they gained by reframing their roles around customer experience, and how it changed their visibility and involvement across the organization.<br><br>This webinar explores how redefining the localization role\u2014from title to mandate\u2014helps teams move from execution to strategic participation, align more closely with broader business goals, and earn a stronger voice in global decision-making.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reframe the Role: <\/strong>Learn how leading brands are repositioning localization to move from execution to strategic participation.<\/li>\n\n\n\n<li><strong>Rebrand with Intent: <\/strong>Understand the thinking behind role and title changes at Notion and SurveyMonkey\u2014and the impact on visibility and collaboration.<\/li>\n\n\n\n<li><strong>Connect to Business Outcomes<\/strong>: Discover how to clearly articulate localization\u2019s value in terms the wider organization understands.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"584311\",\n    formId: \"f041c5da-a683-4954-96a3-e87ebeaa9523\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading alignwide\" id=\"h-panelists\"><strong>Panelists:<\/strong><\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/mercedes-notion.png\" alt=\"\" class=\"wp-image-130988\" style=\"width:200px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/mercedes-notion.png 512w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/mercedes-notion-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/mercedes-notion-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p style=\"padding-right:110px\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/mercedes-krimme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercedes Krimme<\/a><\/strong><br><strong>Head of International Experience, Notion<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-circle\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/damian-notion.jpeg\" alt=\"\" class=\"wp-image-130989\" style=\"width:200px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/damian-notion.jpeg 800w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/damian-notion-300x300.jpeg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/damian-notion-150x150.jpeg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/damian-notion-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p style=\"padding-right:110px\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/damian-fernandez-93b2563b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dami\u00e1n Fern\u00e1ndez<\/a><\/strong><br><strong>International Experience Optimization Manager, Notion<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"2753\" height=\"2765\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy.jpg\" alt=\"\" class=\"wp-image-130990\" style=\"width:200px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy.jpg 2753w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-1020x1024.jpg 1020w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-768x771.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-1529x1536.jpg 1529w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Julia_Cassidy-2039x2048.jpg 2039w\" sizes=\"auto, (max-width: 2753px) 100vw, 2753px\" \/><\/figure>\n\n\n\n<p style=\"padding-right:110px;padding-left:0px\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/juliamcassidy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julia Cassidy<\/a><br>Director of Global Experience &amp; Localization, SurveyMonkey<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-circle\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx.jpg\" alt=\"\" class=\"wp-image-130992\" style=\"width:200px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx.jpg 1300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Kevin-globalx-768x768.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<p style=\"padding-right:110px\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/kevinodirl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin O&#8217;Donnell <\/a><br>Global Growth Advisor, Global10x<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading alignwide\" id=\"h-moderator\"><strong>Moderator:<\/strong><\/h5>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/12.png\" alt=\"\" class=\"wp-image-103816\" style=\"width:200px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/12.png 200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/12-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/francescasorrentinofsloc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Sorrentino<\/a><\/strong><br><strong>Localization Director, Phrase<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Localization has outgrown its label. As global enterprise brands scale, localization teams are rethinking how their work is defined, named, and positioned within the business.<\/p>\n","protected":false},"featured_media":131041,"template":"webinar-refresh","webinar-tag":[1125,1121],"class_list":["post-130978","webinar","type-webinar","status-publish","has-post-thumbnail","hentry"],"acf":{"webinar_date":"January 28th @ 4:00 pm CET | 10:00 am EST","landing_page":[],"header_video_type":"none","header_video_embed":"<iframe title=\"Bridging the strategic gap between technical content and translation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CEGWO0_qbKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","search_content_type":"","presto_video_post":129880},"taxonomies":[{"term_id":1125,"name":"Localization strategy","slug":"localization-strategy","term_group":0,"term_taxonomy_id":1125,"taxonomy":"webinar-tag","description":"","parent":1121,"count":53,"filter":"raw"},{"term_id":1121,"name":"Topic","slug":"topic","term_group":0,"term_taxonomy_id":1121,"taxonomy":"webinar-tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar\/130978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/webinar"}],"version-history":[{"count":32,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar\/130978\/revisions"}],"predecessor-version":[{"id":131861,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar\/130978\/revisions\/131861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/131041"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=130978"}],"wp:term":[{"taxonomy":"webinar-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar-tag?post=130978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}