{"id":33168,"date":"2022-09-27T00:19:27","date_gmt":"2022-09-27T00:19:27","guid":{"rendered":"https:\/\/phrase.com\/?page_id=33168"},"modified":"2025-10-30T11:40:39","modified_gmt":"2025-10-30T10:40:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/phrase.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-header-hero has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/hero_blog_2025.png.webp);background-position:100% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto 100%\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-blog\" style=\"margin-bottom:var(--wp--preset--spacing--16)\">Blog<\/h1>\n\n\n\n<p>Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"1\" data-wp-router-region=\"query-1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><div class=\"wp-block-phrase-com-query-search\">\n\t<form data-wp-interactive=\"phrase\/query-search\" id=\"searchform-1\" data-wp-context='{\"value\":\"\"}' data-wp-on--submit=\"actions.search\">\n\t\t<button type=\"submit\" class=\"wp-block-phrase-com-query-search__submit\">\n\t\t\t<span class=\"screen-reader-text\">Search<\/span>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" fill=\"none\" viewBox=\"0 0 15 15\"><path fill=\"currentColor\" d=\"m13.833 15-5.25-5.25a5.08 5.08 0 0 1-3.167 1.083c-1.513 0-2.794-.524-3.843-1.573C.524 8.212 0 6.93 0 5.417c0-1.514.524-2.795 1.573-3.844S3.903 0 5.417 0C6.93 0 8.212.524 9.26 1.573c1.049 1.049 1.573 2.33 1.573 3.844A5.08 5.08 0 0 1 9.75 8.583l5.25 5.25L13.833 15ZM5.417 9.167c1.041 0 1.927-.365 2.656-1.094.73-.73 1.094-1.615 1.094-2.656 0-1.042-.365-1.927-1.094-2.657-.73-.729-1.615-1.093-2.656-1.093-1.042 0-1.927.364-2.657 1.093-.729.73-1.093 1.615-1.093 2.657 0 1.041.364 1.927 1.093 2.656.73.73 1.615 1.094 2.657 1.094Z\"\/><\/svg>\n\t\t<\/button>\n\t\t<label for=\"searchform-1-input\" class=\"screen-reader-text\">\n\t\t\tSearch:\t\t<\/label>\n\t\t<input value=\"\"\n\t\t\ttype=\"search\"\n\t\t\tinputmode=\"search\"\n\t\t\tname=\"query-1-s\"\n\t\t\tid=\"searchform-1-input\"\n\t\t\tplaceholder=\"Type to search\u2026\"\n\t\t\tclass=\"wp-block-phrase-com-query-search__input\"\n\t\t\tdata-wp-bind--value=\"context.value\"\n\t\t\tdata-wp-on--input=\"actions.updateValue\"\n\t\t\tdata-wp-on--keyup=\"actions.autoSearch\"\n\t\t\/>\n\t\t<button hidden type=\"button\" class=\"wp-block-phrase-com-query-search__reset\" data-wp-on--click=\"actions.reset\" data-wp-bind--hidden=\"!context.value\">\n\t\t\t<span class=\"screen-reader-text\">Reset<\/span>\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M18 6 6 18M6 6l12 12\"\/><\/svg>\n\t\t<\/button>\n\t<\/form>\n<\/div>\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--24);margin-bottom:var(--wp--preset--spacing--32);\" class=\"wp-block-phrase-com-query-terms-filter\" data-wp-interactive=\"phrase\/query-terms-filter\">\n\t\t\t<li class=\"phrase-query-terms-filter__all\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"true\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tAll\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=global-business\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tGlobal business\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=localization-strategy\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tLocalization strategy\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=machine-translation\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tMachine translation\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=phrase-and-beyond\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tPhrase and beyond\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=software-localization\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tSoftware localization\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168?query-1-category_name%5B0%5D=translation-management\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tTranslation management\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n\n\n<ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-131359\" class=\"wp-block-post post-131359 post type-post status-publish format-standard has-post-thumbnail hentry category-phrase-and-beyond\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/irish-language-education-cultural-heritage-translation\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/UCD23-1024x439-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"From constitution to campus:What keeps a language alive?\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/UCD23-1024x439-1.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/UCD23-1024x439-1-300x129.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/UCD23-1024x439-1-768x329.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">From constitution to campus:What keeps a language alive?<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Ireland\u2019s Irish language revival spans law, education, and modern translation technology. Dr Jamie Murphy of University College Dublin explores how constitutional status, university programs, and language technology are shaping the&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/irish-language-education-cultural-heritage-translation\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-131756\" class=\"wp-block-post post-131756 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/christina-bylin-scaling-with-heart-and-data-global-marketing-trust\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Christina Bylin: Scaling with heart and data: building trust as you grow globally\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Christina-Bylin_YT-Thumbnail-Template-2_withlogo-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Christina Bylin: Scaling with heart and data: building trust as you grow globally<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Christina Bylin, Chief Marketing Officer at CarParts.com, explains how brands can scale globally by combining data-driven insight with empathy, cultural relevance, and authentic human connection.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/christina-bylin-scaling-with-heart-and-data-global-marketing-trust\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-131318\" class=\"wp-block-post post-131318 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/b2b-buying-goes-b2c-omnichannel-localization-manufacturing\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Why the future of manufacturing is omnichannel,  even for B2B\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/manufacturing-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Why the future of manufacturing is omnichannel,  even for B2B<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">B2B buying behaviour is changing fast. Digital-first buyers now expect the speed, transparency, and convenience of consumer experiences. This article explores how manufacturers are responding through omnichannel strategies, localized digital&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/b2b-buying-goes-b2c-omnichannel-localization-manufacturing\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-130922\" class=\"wp-block-post post-130922 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/data-strategy-global-ai-success\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Willem Koenders: The data strategy that separates global winners from the rest\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Willem-Koenders_YT-Thumbnail-Template-2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Willem Koenders: The data strategy that separates global winners from the rest<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">AI is only as good as the data behind it. Data strategy leader Willem Koenders explains why global AI success depends on data governance by design, strong ownership models, and&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/data-strategy-global-ai-success\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-130882\" class=\"wp-block-post post-130882 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The trust equation: why customers won\u2019t engage if you don\u2019t sound like one of them\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/local-connections-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">The trust equation: why customers won\u2019t engage if you don\u2019t sound like one of them<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Trust is not earned through reach alone. Customers engage when brands sound familiar, culturally aware, and human. This article explores how language, tone, and local context directly impact trust and&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-129961\" class=\"wp-block-post post-129961 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business category-localization-strategy\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/zappis-nataly-kelly-why-localization-is-the-growth-strategy-most-leaders-overlook\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Zappi\u2019s Nataly Kelly: Why localization is the growth strategy most leaders overlook\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Group-290166-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Zappi\u2019s Nataly Kelly: Why localization is the growth strategy most leaders overlook<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Localization is often seen as a cost, but Nataly Kelly argues it is one of the most powerful drivers of global growth. By tying localization to revenue, aligning teams around&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/zappis-nataly-kelly-why-localization-is-the-growth-strategy-most-leaders-overlook\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-129959\" class=\"wp-block-post post-129959 post type-post status-publish format-standard has-post-thumbnail hentry category-localization-strategy\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/speak-the-language-of-business-localization-success-statement-framework\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Speaking the language of business: A 3-part framework to prove localization\u2019s impact\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Vision-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Speaking the language of business: A 3-part framework to prove localization\u2019s impact<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Localization teams often struggle to communicate their impact in a way executives understand. This guide introduces a practical three-part Success Statement framework that helps teams align with business goals, speak&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/speak-the-language-of-business-localization-success-statement-framework\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-126723\" class=\"wp-block-post post-126723 post type-post status-publish format-standard has-post-thumbnail hentry category-localization-strategy\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/language-of-connection-global-relevance\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The language of connection: Insight from TikTok, Canva, TeraData and more.\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Podcast-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">The language of connection: Insight from TikTok, Canva, TeraData and more.<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In a world saturated with content, connection\u2014not volume\u2014creates impact. Businesses that align authenticity, cultural fluency, and trust across teams and markets build more resilient brands. From marketing to AI governance,&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/language-of-connection-global-relevance\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-128579\" class=\"wp-block-post post-128579 post type-post status-publish format-standard has-post-thumbnail hentry category-global-business\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/blog\/posts\/fresh-market-kevin-miller-turnaround\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"From worst rated to America&#8217;s most loved supermarket, Kevin Miller on The Fresh Market turnaround\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Kevin-Miller_YT-Thumbnail-Template-2-1-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">From worst rated to America&#8217;s most loved supermarket, Kevin Miller on The Fresh Market turnaround<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">How do you turn around a struggling supermarket brand? CMO Kevin Miller shares how The Fresh Market rebuilt trust, launched a high-performing loyalty program, and aligned culture, finance, and strategy&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/blog\/posts\/fresh-market-kevin-miller-turnaround\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-infinite-scroll-load-more-button\" data-wp-interactive=\"wearerequired\/infinite-scroll\" data-wp-context='{\"instanceId\":\"wearerequired\\\/infinite-scroll-1\"}' data-wp-class--is-loading=\"state.isLoading\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"wp-element-button wp-block-infinite-scroll-load-more-button__button\"\n\t\t\tdata-wp-on-async--click=\"actions.loadMore\"\n\t\t\tdata-wp-bind--disabled=\"state.isLoading\"\n\t\t\tdata-wp-bind--hidden=\"state.isButtonHidden\"\n\t\t>\n\t\t\tLoad more\n\t\t<\/button>\n\t\t<div hidden class=\"wp-block-infinite-scroll-load-more-button__loading-indicator\" data-wp-bind--hidden=\"!state.isLoading\">Loading\u2026<\/div>\n\t<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blog Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-33168","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=33168"}],"version-history":[{"count":100,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168\/revisions"}],"predecessor-version":[{"id":126052,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/33168\/revisions\/126052"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=33168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}