{"id":85879,"date":"2024-06-25T00:04:09","date_gmt":"2024-06-24T22:04:09","guid":{"rendered":"https:\/\/phrase.com\/?page_id=85879"},"modified":"2026-01-20T17:13:20","modified_gmt":"2026-01-20T16:13:20","slug":"gaming","status":"publish","type":"page","link":"https:\/\/phrase.com\/industries\/gaming\/","title":{"rendered":"Phrase Gaming"},"content":{"rendered":"\n
\n
\n\n\n

Level up your game localization<\/h1>\n\n\n\n

Create legendary gaming experiences and fully immersive environments for your players in their native language. <\/strong><\/p>\n\n\n\n

\n
Request a demo<\/a><\/div>\n\n\n\n
Get in touch<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n

Exceed players’ expectations with engaging gaming experiences<\/h2>\n\n\n\n
\n

Gaming is a global phenomenon, with more content, in more languages, on more platforms than ever before. Modern gamers demand immersive experiences tailored to their specific language preferences. In this competitive landscape, localization isn\u2019t a luxury\u2013it\u2019s a necessity.<\/strong><\/p>\n<\/div>\n\n\n\n

\n
Discover how GameHouse Leveled up its Localization <\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n

Capturing and retaining player\u2019s attention is more challenging than ever.<\/h2>\n\n\n\n

They expect flawless multilingual support throughout the game’s lifecycle, and failing to meet their expectations can put your valuable market share and revenue opportunities at risk.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\"GameHouse<\/figure>\n\n\n\n
\"Supercell<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"Mixi<\/figure>\n\n\n\n
\"Bohemia<\/figure>\n\n\n<\/div>\n\n\n\n
\n
\n

A central hub for translating your game content<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Cumbersome, slow spreadsheet-based translation should be a thing of the past. The Phrase Localization Platform adapts to any gaming project, from mobile hits to AAA console blockbusters. 

Our AI-powered tools streamline and automate translations, freeing developers to focus on creating the next gaming hit for your global audience. Phrase offers both a content management solution and a full TMS and vendor management solution in one complete, integrated platform. This ensures you have all the features you need to provide translators with maximum context. This includes screenshots, custom metadata (such as character descriptions), and term bases, ensuring immersive experiences for players across every platform.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n

Build a continuous process for localized content delivery<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Frequent updates demand a continuous approach to localization. Built by developers for developers, the Phrase Localization Platform integrates<\/a> with game engines like Unity and Unreal, directly connecting creators with translators. Make localization an integral part of your game development cycle, manage frequent over-the-air updates, and save valuable time and resources with automated QA checks during testing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Unify your team with seamless collaboration<\/h2>\n\n\n\n
<\/div>\n\n\n\n

In game development, every second counts. Phrase connects your teams seamlessly, eliminating manual file transfers and streamlining collaboration with the world\u2019s top gaming translation providers. With everyone on the same page, developers, marketers and translators can maximize efficiency and accelerate time-to-market without disrupting your existing workflows.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n\n\n\n
\n
Discover our AI features<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n

Leverage AI to optimize your multi-platform content and save cost<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Gaming content extends far beyond the game itself. From forums and Reddit posts to influencer Twitch channels and esport events. Integrating advanced AI-driven capabilities via API, Phrase can help you translate the best user-generated content. Ensure players enjoy seamless communications, allowing players to interact with content from others in their own language. Our AI capabilities help you reach millions of new people globally, while minimizing costs. <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

5 out of 8 top gaming LSPs use Phrase for localized gaming content at scale<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Players will quickly spot translation errors, which can negatively impact their gaming experience. With Phrase, you can redefine localization quality while managing millions of strings effortlessly. Advanced QA functionality ensures accuracy and consistency at every step, empowering translators with centralized terminology management and contextual insights. This reduces the time needed for internal QA testing by preventing potential errors from the start.

Leverage machine translation trained on your content and terminology to reduce post-editing time and costs for high-volume, or long-form content such as player guides. Our quality scores can be set up to automatically route content to human linguists only when post-editing is required, ensuring top-notch quality where it\u2019s needed.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\n
Discover how Phrase QPS redefines localization quality assurance<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\n

Phrase positively impacts game development<\/h2>\n\n\n\n

Streamline processes<\/p>\n\n\n\n

Phrase lets you seamlessly import dozens of different metadata types in a single file, helping make translating and localizing content up to 95% faster compared to traditional spreadsheet-based translation.<\/p>\n\n\n\n

Save time and costs<\/p>\n\n\n\n

Phrase allows you to manage millions of strings in a single project, saving up to 50% of developers\u2019 time when preparing and sending files for translation.<\/p>\n\n\n\n

Highly adaptable<\/p>\n\n\n\n

Phrase supports 50+ file types, and seamlessly integrates with Unity, Unreal, and many other content creation and management platforms.<\/p>\n\n\n\n

A best-in-class localization management solution<\/p>\n\n\n\n

Phrase is relied upon by 62% of the top gaming localization service providers<\/strong> to help support their clients\u2019 needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\t
\n\t\t
\n\t\t\t

Phrase allows me to hide complexity from internal localization clients. Requests are easily submitted to our language service provider through Phrase\u2019s automation widgets or via Automated Project creation through cloud storage such as Dropbox. These features have significantly streamlined our localization process and reduced turnaround time.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t\"Logo\n\t\t\t\t

\n\t\t\t\t\tSilvio Clausen\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tLocalization Manager\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

\n\t\t
\n\t\t\t

For us at GameHouse<\/a>, with improved terminology consistency and translation quality, Phrase essentially pays for itself.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t\"Logo\n\t\t\t\t

\n\t\t\t\t\tTommy Nordkvist\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tHead of Game Operations\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

\n\t\t
\n\t\t\t

We chose Phrase at Bohemia Interactive because it does exactly what we need, and for a fair price. We benefit mainly from the translation memory and fuzzy matches, which not only help to increase the quality and overall consistency of our output but also help us to optimize costs.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t\"Logo\n\t\t\t\t

\n\t\t\t\t\tVojt\u011bch Schubert\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tLocalization Producer\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

\n\t\t
\n\t\t\t

At Mixi<\/a> we found Phrase easy to pick up and use right away. This is especially good for people who are just getting started with a TMS. Other services can be quite daunting when you first start them up. The UI is intuitive and streamlined, which makes for a great user experience. Constant updates and a very responsive support team are also a plus.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t\"Logo\n\t\t\t\t

\n\t\t\t\t\tPeter Ma\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tLocalization Manager\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t

\n\t\t
<\/div>\n\t\t
\n\t\t\t