{"id":88384,"date":"2024-07-10T10:49:43","date_gmt":"2024-07-10T08:49:43","guid":{"rendered":"https:\/\/phrase.com\/?page_id=88384"},"modified":"2025-12-16T16:43:02","modified_gmt":"2025-12-16T15:43:02","slug":"retail-and-ecommerce","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/industries\/retail-and-ecommerce\/","title":{"rendered":"Phrase et le commerce de d\u00e9tail"},"content":{"rendered":"\n<div data-media=\"[{&quot;videoUrl&quot;:&quot;https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_shutterstock_1073014733_HD.mov&quot;,&quot;imageUrl&quot;:&quot;https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_Shopper_AdobeStock_781238352-scaled.jpeg.webp&quot;}]\" class=\"wp-block-phrase-com-video-cover alignwide is-layout-constrained\"><div class=\"wp-block-group alignwide\"><div class=\"wp-block-phrase-com-video-cover__inner\">\n<h1 class=\"wp-block-heading\" id=\"h-expand-your-reach-and-boost-global-sales-with-locally-tailored-content\">\u00c9largissez votre port\u00e9e et augmentez vos ventes \u00e0 l\u2019international gr\u00e2ce \u00e0 un contenu adapt\u00e9 localement<\/h1>\n\n\n\n<p>Estim\u00e9 \u00e0 30\u00a0000 milliards de dollars, le march\u00e9 mondial du commerce de d\u00e9tail est vou\u00e9 \u00e0 cro\u00eetre encore davantage, et la technologie joue un r\u00f4le de plus en plus d\u00e9terminant dans cette \u00e9volution. Les nouvelles plateformes technologiques vous ouvrent les portes de nouveaux march\u00e9s. \u00c9tendez votre port\u00e9e internationale gr\u00e2ce aux technologies de localisation de pointe qui automatisent vos processus et cr\u00e9ent du contenu multilingue et multiplateforme \u00e0 l\u2019\u00e9chelle de votre choix.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-phrase-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\">Demander une d\u00e9mo<\/a><\/div>\n\n\n<\/div>\n<\/div><\/div><\/div>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--45);margin-bottom:var(--wp--preset--spacing--45);\" class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/02\/Lyst-logo.png\" alt=\"Lyst logo\" class=\"wp-image-99352\" style=\"object-fit:cover;width:94px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/02\/Mercari-logo.png\" alt=\"Mercari logo\" class=\"wp-image-99358\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/02\/tennis-point-logo-phrase.png\" alt=\"tennis point logo \" class=\"wp-image-99392\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/02\/trenyrkarna-logo.png\" alt=\"trenyrkarna logo\" class=\"wp-image-99372\" style=\"object-fit:cover;width:123px;height:auto\"\/><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"82\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275261.svg\" alt=\"\" class=\"wp-image-88400\" style=\"width:1193px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-huge-font-size wp-elements-ab5f19e5753f527424cfda85c0f2b175\" id=\"h-seamlessly-connect-with-customers-anytime-anywhere\" style=\"font-style:normal;font-weight:300\">B\u00e2tir une relation client fluide et p\u00e9renne<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-text-align-center\"><strong>Plus de la moiti\u00e9 de la population mondiale effectue des achats en ligne toutes les semaines, signe que le passage au commerce mobile et en ligne s\u2019acc\u00e9l\u00e8re. Les paysages num\u00e9riques \u00e9voluent, de m\u00eame que la demande de contenu qui transcende les barri\u00e8res culturelles et linguistiques. L\u2019objectif est clair\u00a0: vous adresser \u00e0 votre public dans une langue qu\u2019il comprend et sur des plateformes qu\u2019il utilise.<br><br>L\u2019enjeu est de taille dans un monde o\u00f9 90\u00a0% des utilisateurs ne pr\u00eatent pas attention aux produits qui ne sont pas propos\u00e9s dans leur langue maternelle. La localisation de contenu n\u2019est pas une simple d\u00e9marche strat\u00e9gique, c\u2019est une n\u00e9cessit\u00e9 absolue pour convaincre et fid\u00e9liser des clients satisfaits.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-red-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/resources\/webinars\/expert-panel-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regardez notre webinaire pour d\u00e9couvrir les t\u00e9moignages de Puma, Glovo et On<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-copy has-transparent-background-color has-background has-background-images has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/copy-block-background-shape-left.svg);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto 100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color wp-elements-4cc4fb6d381e15748de84b7fe599adc0\">90<sub>\u00a0%<\/sub><\/p>\n\n\n\n<p class=\"has-purple-color has-text-color has-link-color has-large-font-size wp-elements-4e32ea41eff17f65e5a98df8f410754c\" style=\"font-style:normal;font-weight:700\">des utilisateurs ignorent un produit s&rsquo;il n&rsquo;est pas dans leur langue maternelle<\/p>\n\n\n\n<p>D&rsquo;apr\u00e8s <a href=\"https:\/\/www.nimdzi.com\/project-underwear-a-study-of-online-buyer-behavior-and-how-language-affects-user-choice\/#language-preferences-of-online-shoppers\">Nimdzi Insights<\/a>, 9\u00a0utilisateurs sur 10 ignorent les produits qui ne sont pas propos\u00e9s dans leur langue maternelle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color wp-elements-96cac56fadf3e560cb1128ea3d60beb5\">56<sub>\u00a0%<\/sub><\/p>\n\n\n\n<p class=\"has-purple-color has-text-color has-link-color has-large-font-size wp-elements-6f4b2d7836b1f4d90100847f99f860e0\" style=\"font-style:normal;font-weight:700\"><strong>des utilisateurs \u00e0 l\u2019\u00e9chelle mondiale font des achats en ligne chaque semaine<\/strong><\/p>\n\n\n\n<p>Selon le <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\">rapport 2024 de Datareportal Digital<\/a>, 56,1\u00a0% des utilisateurs effectuent des achats en ligne chaque semaine \u00e0 l\u2019\u00e9chelle mondiale, tandis que presque 30\u00a0% des consommateurs ach\u00e8tent depuis leur t\u00e9l\u00e9phone portable.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-796ca2b9 wp-block-group-is-layout-constrained\" style=\"padding-left:var(--wp--preset--spacing--56)\">\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-transparent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"tabs overflow-arrows alignwide is-style-shadow wp-block-wearerequired-tabs\"><div class=\"wp-block-wearerequired-tabs__tablist tablist\" role=\"tablist\"><button type=\"button\" class=\"scroll-arrow scroll-left-arrow\" aria-label=\"Scroll left\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M15.28 5.22a.75.75 0 0 1 0 1.06L9.56 12l5.72 5.72a.749.749 0 0 1-.326 1.275.749.749 0 0 1-.734-.215l-6.25-6.25a.75.75 0 0 1 0-1.06l6.25-6.25a.75.75 0 0 1 1.06 0Z\"><\/path><\/svg><\/button><button class=\"wp-block-wearerequired-tabs__tab tab is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" id=\"tab-button-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Hyperautomatisation<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" id=\"tab-button-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Localisation continue<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" id=\"tab-button-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Flux de travaux automatis\u00e9s<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" id=\"tab-button-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Une qualit\u00e9 constante<\/span><\/button><button type=\"button\" class=\"scroll-arrow scroll-right-arrow\" aria-label=\"Scroll right\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M8.72 18.78a.75.75 0 0 1 0-1.06L14.44 12 8.72 6.28a.751.751 0 0 1 .018-1.042.751.751 0 0 1 1.042-.018l6.25 6.25a.75.75 0 0 1 0 1.06l-6.25 6.25a.75.75 0 0 1-1.06 0Z\"><\/path><\/svg><\/button><\/div> <div class=\"wp-block-wearerequired-tabs__tabpanels tabpanels\">\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-visible is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" data-tab-title=\"Hyperautomatisation\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-introducing-localization-hyperautomation-automating-everything-everywhere\">En route vers l\u2019hyperautomatisation\u00a0: automatisez sans limites<\/h3>\n\n\n\n<p>Imaginez un processus de localisation au sein duquel toutes les t\u00e2ches manuelles susceptibles d\u2019\u00eatre automatis\u00e9es le sont effectivement. Pilot\u00e9e par une IA de pointe, cette approche permet de g\u00e9rer efficacement aussi bien les volumes importants de r\u00e9p\u00e9titions au sein des traductions que le contr\u00f4le qualit\u00e9. En offrant \u00e0 l\u2019expertise humaine l\u2019appui des technologies avanc\u00e9es, Phrase pr\u00e9sente le processus de localisation le plus autonome qui soit, pour la publication d\u2019un contenu coh\u00e9rent de haute qualit\u00e9, dans toutes les langues et sur la plan\u00e8te enti\u00e8re.<br><br>Les fonctionnalit\u00e9s bas\u00e9es sur l\u2019IA de Phrase et le routage automatique du contenu s\u2019ajustent parfaitement en fonction du type de contenu et des exigences de qualit\u00e9. C\u2019est la garantie que tout votre contenu sera trait\u00e9 de mani\u00e8re appropri\u00e9e, qu\u2019il s\u2019agisse de contenu marketing aux retomb\u00e9es significatives, de catalogues de produits exhaustifs ou de contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs, comme les avis sur vos produits. Votre marque conserve ainsi son style caract\u00e9ristique dans toutes les langues.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/phrase-suite-march-2024-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur la mani\u00e8re dont l\u2019hyperautomatisation redessine le futur de la localisation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-f8561097 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"713\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330.png\" alt=\"\" class=\"wp-image-88438\" style=\"border-style:none;border-width:0px;border-radius:0px;width:443px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330.png 600w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330-252x300.png 252w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" data-tab-title=\"Localisation continue\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-embrace-continuous-localization-in-your-product-release-cycle\">Int\u00e9grez la localisation continue \u00e0 votre cycle de lancement produit<\/h3>\n\n\n\n<p>La localisation n\u2019est plus le point de non-retour du processus de production. Cal\u00e9e sur vos cycles de lancement, elle talonne d\u00e9sormais le d\u00e9veloppement jusque dans ses p\u00e9riodes de rush. Phrase Platform prend en charge des flux de travaux ultra rapides aux fr\u00e9quentes mises \u00e0 jour de contenu over-the-air. Connect\u00e9e \u00e0 votre environnement de d\u00e9veloppement de pr\u00e9dilection, la plateforme vous aide \u00e0 mettre en place un v\u00e9ritable cercle vertueux ininterrompu. Les \u00e9quipes produit et les d\u00e9veloppeurs cr\u00e9ent du contenu original, les linguistes le transforment et le livrent \u00e0 temps pour les \u00e9tapes de test et le d\u00e9ploiement. En adoptant cette approche rationalis\u00e9e, vous pourrez livrer vos contenus localis\u00e9s plus vite tout en offrant \u00e0 votre client\u00e8le internationale une exp\u00e9rience encore plus stimulante.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/solutions\/continuous-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrir comment int\u00e9grer la localisation au d\u00e9veloppement produit avec Phrase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-f8561097 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365.png\" alt=\"localisation commerciale continue\" class=\"wp-image-88444\" style=\"width:619px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365.png 650w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365-300x254.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" data-tab-title=\"Flux de travaux automatis\u00e9s\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-an-ecosystem-to-automate-and-streamline-your-multilingual-content-creation-and-delivery\">Un \u00e9cosyst\u00e8me fait pour automatiser et rationaliser la cr\u00e9ation et la livraison de votre contenu multilingue<\/h3>\n\n\n\n<p>Les chefs de produit, les sp\u00e9cialistes du marketing, les r\u00e9dacteurs, les concepteurs, les \u00e9quipes du service client et tant d\u2019autres\u00a0: toutes et tous ont leur r\u00f4le \u00e0 jouer dans la cr\u00e9ation de votre contenu. C\u2019est donc un grand nombre d\u2019acteurs qui sont impliqu\u00e9s dans la localisation de votre contenu et qui doivent \u00eatre sur la m\u00eame longueur d\u2019ondes, tout en restant flexibles et en pr\u00e9servant le style caract\u00e9ristique de votre marque. <br><br>Dites au revoir aux op\u00e9rations manuelles et chronophages pour importer et exporter vos fichiers traduits. Phrase s\u2019int\u00e8gre \u00e0 vos outils de cr\u00e9ation de contenu existants et automatise le flux de traduction directement au sein de votre CMS ou de votre codebase. Le contenu circule automatiquement \u00e0 travers des flux de travaux pr\u00e9d\u00e9finis et, une fois traduit, il est achemin\u00e9 vers votre CMS ou votre r\u00e9f\u00e9rentiel de code. Avec Phrase, vos d\u00e9veloppeurs pourront gagner un temps pr\u00e9cieux et se concentrer sur ce qui compte r\u00e9ellement\u00a0: fa\u00e7onner une exp\u00e9rience utilisateur \u00e0 la port\u00e9e internationale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur Phrase Localization Platform<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-f8561097 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"333\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370.png\" alt=\"\" class=\"wp-image-88450\" style=\"width:594px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370.png 612w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370-300x163.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-tab-panel-is-layout-flow\" id=\"tab-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" data-tab-title=\"Une qualit\u00e9 constante\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-maintain-quality-of-high-volume-content-while-increasing-efficiency\">Maintenez le niveau de qualit\u00e9 sur de larges volumes tout en gagnant en efficacit\u00e9<\/h3>\n\n\n\n<p>Prendre en charge de tr\u00e8s larges volumes sans pour autant tirer un trait sur la qualit\u00e9\u00a0; voil\u00e0 un d\u00e9fi qui n\u2019a de cesse de se poser. Phrase Custom AI et le score de qualit\u00e9 de performance Phrase (Phrase QPS) traitent de tr\u00e8s grandes quantit\u00e9s de contenu, tout en veillant \u00e0 ce que chaque formulation refl\u00e8te les standards de votre marque. C\u2019est cet \u00e9quilibre entre rapidit\u00e9 et pr\u00e9cision qui rend possible une localisation qualitative et efficace \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/phrase-quality-technologies\/quality-performance-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vers la qualit\u00e9 \u00e0 grande \u00e9chelle avec Phrase QPS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-f8561097 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite.jpg\" alt=\"Avec Phrase QPS, les interventions des linguistes qui identifient et r\u00e9solvent les probl\u00e8mes directement depuis les \u00e9diteurs de Strings ou de TMS b\u00e9n\u00e9ficient d\u2019une efficacit\u00e9 accrue en phase de r\u00e9vision.\" class=\"wp-image-77003\" style=\"border-radius:25px;width:594px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite.jpg 1710w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-300x211.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-1024x719.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-768x539.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-1536x1078.jpg 1536w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fcc91ca0 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-phrase-com-carousel alignwide wp-block-phrase-com-carousel--no-button has-color-scheme has-red-color-scheme\"><div class=\"wp-block-phrase-com-carousel__sidebar\"><h2 class=\"wp-block-phrase-com-carousel__heading\">Se munir d\u00e8s \u00e0 pr\u00e9sent d\u2019une strat\u00e9gie linguistique et d\u2019un processus de localisation \u00e0 la pointe de la technologie, c\u2019est\u00a0:<\/h2><div class=\"wp-block-phrase-com-carousel__navigation\"><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"0\">Favoriser l\u2019implication des utilisateurs<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"1\">Se rendre visible aux yeux de la client\u00e8le<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"2\">Soigner l\u2019exp\u00e9rience d\u2019achat<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"3\">Augmenter son efficacit\u00e9<\/button><\/div><\/div><div class=\"wp-block-phrase-com-carousel__slider\"><div class=\"wp-block-phrase-com-carousel__slider-track glide__track\" data-glide-el=\"track\"><div class=\"wp-block-phrase-com-carousel__slides glide__slides\">\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"415\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378.png\" alt=\"\" class=\"wp-image-88482\" style=\"width:658px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378.png 681w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378-300x183.png 300w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere.png\" alt=\"\" class=\"wp-image-88476\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere.png 709w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere-300x175.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1.png\" alt=\"\" class=\"wp-image-88494\" style=\"width:654px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1.png 709w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1-300x175.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency.png\" alt=\"\" class=\"wp-image-88500\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency.png 713w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency-300x174.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-header-hero has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_Shopper_AdobeStock_781238352-scaled.jpeg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>La fonctionnalit\u00e9 \u00ab\u00a0\u00c9quipe\u00a0\u00bb permet \u00e0 nos coll\u00e8gues partout dans le monde de g\u00e9rer les membres de leur \u00e9quipe locale en toute autonomie gr\u00e2ce \u00e0 l\u2019acc\u00e8s personnalis\u00e9 aux projets et \u00e0 la possibilit\u00e9 d\u2019effectuer des modifications applicables \u00e0 tous tr\u00e8s rapidement.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"132\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Decathlon\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo.png 311w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo-300x132.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tMarkus Hauer\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tChef de la localisation de logiciels\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Gr\u00e2ce \u00e0 Phrase, <a href=\"https:\/\/phrase.com\/fr\/customers\/lyst\/\">Lyst<\/a> a mis au point un processus qui nous permet de publier notre contenu sur nos sites dans la minute qui suit l\u2019envoi des traductions, ou leur mise \u00e0 jour, par les traducteurs. Nous gagnons en moyenne 48\u00a0heures sur l&rsquo;ing\u00e9nierie chaque fois que nous d\u00e9ployons une nouvelle version.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"120\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Lyst_Testimonial_Logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Lyst\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tEnrique Quilez\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tResponsable de la localisation\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Phrase a transform\u00e9 le processus de localisation de <a href=\"https:\/\/phrase.com\/fr\/customers\/mercari\/\">Mercari<\/a> et nous avons constat\u00e9 des r\u00e9sultats positifs d\u00e8s le premier jour. Nous pouvons d\u00e9sormais analyser tous nos projets de traduction et \u00e9valuer la charge de travail, ce qui nous permet de fournir des informations pr\u00e9cises et instantan\u00e9es \u00e0 toutes les parties prenantes.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"115\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Mercari_Testimonial_Logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Mercari\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tEmma Davis\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tR\u00e9dactrice en chef\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 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