{"id":95850,"date":"2025-01-21T10:23:08","date_gmt":"2025-01-21T09:23:08","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&p=95850"},"modified":"2025-11-05T21:38:12","modified_gmt":"2025-11-05T20:38:12","slug":"braze","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/braze\/","title":{"rendered":"Powering Customer Engagement Worldwide: How Braze Scaled for Global Growth"},"content":{"rendered":"\n
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Braze\u00a0<\/a>has long been at the forefront of customer engagement, partnering with over 2,000 global brands across more than 70 countries including Burger King, KFC, Deliveroo, TUI, and Canva.<\/strong><\/p>\n\n\n\n

As these brands rely on Braze to build meaningful customer connections across multiple channels and countries, the company itself faces a continuous challenge: how to keep up with the demands of an ever-expanding global marketplace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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CHALLENGE <\/h2>\n\n\n\n

Adapting for global expansion<\/strong><\/p>\n\n\n\n

As Braze gained traction in new markets, the company quickly realized that its existing processes and technology were not built to support the sheer volume of content needed in multiple languages to deliver relevant experiences to its own customers and prospects. What started as a localized approach for a few markets soon grew into a larger challenge: reaching diverse audiences worldwide with the same high standards and speed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Liz Lopacki, Senior Manager, Localization at Braze, recalls, \u201cWe were moving quickly, and our customer base was diversifying just as fast. To keep pace with our ambitions, we needed a way to scale our efforts without compromising the quality of the customer experience that our clients expected.\u201d<\/p>\n\n\n\n

An essential component of the Braze offering is its training and certification program, designed to help customers fully maximize the product\u2019s capabilities. Since this program is delivered through Sanity<\/a>, seamless integration with the Sanity content management system was a crucial requirement for any technology solution selected.<\/p>\n<\/div>\n\n\n\n

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We were moving quickly, and our customer base was diversifying just as fast. To keep pace with our ambitions, we needed a way to scale our efforts without compromising the quality of the customer experience that our clients expected.<\/em><\/strong><\/em><\/em><\/strong><\/p>\n\n\n\n

\"Liz<\/figure>\nLiz Lopacki,<\/strong> Senior Manager Localization, Braze<\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Braze<\/figure>\n<\/div>\n\n\n\n
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SOLUTION<\/h2>\n\n\n\n

Accelerating growth with automation and data-driven workflows<\/strong><\/strong><\/p>\n\n\n\n

The results of the partnership between Braze and Phrase became evident quickly. Within 12 months, Braze had launched in four new territories, consistently exceeding expectations. One of the most significant outcomes was the improvement in platform adoption in Japan, which surged by over 200% validating the company\u2019s strategy of tailoring the platform to meet local needs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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